The Sunset house
Working with The Sunset House, a hospice care facility in Irondequoit, NY, has demonstrated to me how passionate team members drive high-converting content.
For this project, we created a spotlight video showcasing who The Sunset House is, the work they do, and how they have successfully operated for over 36 years. We also provided a trackable link to measure the video's impact after it went live on their social channels and website.
Since producing this piece, our relationship has expanded into an ongoing consulting role, where I advise them on strategies to convert viewer engagement into active volunteers and donations.
Using social media platforms and websites to highlight a mission allows us to clearly communicate why and how an audience should get involved, ultimately driving meaningful action.
Please take a look at my content consulting page for more details.